The Four-Letter Word You Need for Small Business PR

It’s not what you think! As you try to contact the media for your small business PR efforts, several four-letter words probably come to mind. After all, you send out your press release and try to contact various reporters to give your pitch. Then, you just hear crickets. It’s enough to make you want to shout several, negative words that we all know! Well, instead of getting frustrated, there is a positive four-letter word you …

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