Smallbiz America Network features up close interviews with Business Owners, CEOs, Authors, Speakers and Thought Leaders.
Content and Words Matter More Today Than Ever Before You hear all about how important content is everywhere you go. But, as a small business owner, you have things to do, customers to serve, deadlines to meet, and a schedule to keep. Do you really need to spend time on creating content? Well, content provides several benefits for your business that you can’t get other ways. 1. You can control it. It’s one of the
How to Adapt to the Changing, B2B PR Arena (Originally published on B2B News Network) Promoting your B2B via television, radio, print, and online is essential to your business reputation and growth. After all, when potential customers read about your B2B in their favorite media venues, you receive third-party credibility you can’t obtain any other way. However, the days of simply posting a general press release and getting media attention are over. Now, it’s all
People and Relationships Equal Successful PR (Originally published by B2B News Network) If you aren’t including public relations activities in your overall, B2B sales, marketing and business goals, you will have a difficult time seeing success. Many view PR as simply “public relations” that works in its own silo, but it is much more. It’s the key to getting your B2B’s brand image and messaging out the right way to get the results you desire.
Got Holiday Stress? Woo Hoo! The holidays are here… time to have fun with family and friends and get some R and R. But, this time of year can also bring holiday stress, especially if you’re an entrepreneur. At work, maybe you: Must raise sales numbers by 12/31… Lay off employees to cut costs… Finalize year-end client reports… Pay taxes… Tackle a massive, “To Do” list by the end of December… The list goes on.
Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in pursuing your business dreams in the past year. Plus, it gives you a valuable tool to use throughout the year.