Halloween is Spooky, But Is Your Small Business Ready For Something Really Scary?

Small Business and Natural Disasters

Prepare your small business for frightful, unexpected times ahead. Halloween is almost here, and you are probably preparing for Trick-or-Treaters, carving pumpkins and designing a costume for spooky parties and events at your office. This is a fun holiday, but how prepared is your small business for unexpected events that are truly scary? According to FEMA’s ReadyBusiness Hurricane Toolkit, the impact of a natural disaster can be huge on small businesses. Specifically, the report indicates …

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How Do You Create an Editorial Calendar for a Podcast?

Get organized and see better results! Do you plan the content for your website and marketing with topics, SEO, deadline dates and more via an editorial calendar? Well, if you have a podcast, it’s important to organize when and what you are going to talk about in the future. This helps provide unique messaging that accompanies your overall, sales goals and offers valuable information to your target market. Here are 3 Tips to Prepare for …

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3 Simple Small Business PR Ideas That Work

Public relations for small business owners on a budget You just noticed that your online reputation looks grim, and your competition is stealing your customers. You need some positive publicity and small business PR ideas that work… fast. With this in mind, here are some things you can do right away to help improve your online rankings and boost positive word-of-mouth… 3 Small Business PR Ideas That Work Fast 1. Distribute a press release. Look …

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Why is Small Business PR Different?

Tips for Entrepreneurs to Stand Out on a Budget Is small business PR (public relations) different than regular public relations? As an entrepreneur, you want to get the word our about your business and build positive buzz. However, there are some key challenges you need to deal with that established businesses do not… 3 Reasons Why Small Business PR is Different than Regular Public Relations 1. The media has no idea who you are. While …

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The Four-Letter Word You Need for Small Business PR

It’s not what you think! As you try to contact the media for your small business PR efforts, several four-letter words probably come to mind. After all, you send out your press release and try to contact various reporters to give your pitch. Then, you just hear crickets. It’s enough to make you want to shout several, negative words that we all know! Well, instead of getting frustrated, there is a positive four-letter word you …

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