What’s So Great About Content, Anyway?

Small business PR content is important for success!

Content and Words Matter More Today Than Ever Before You hear all about how important content is everywhere you go. But, as a small business owner, you have things to do, customers to serve, deadlines to meet, and a schedule to keep. Do you really need to spend time on creating content? Well, content provides several benefits for your business that you can’t get other ways. 1. You can control it. It’s one of the …

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Halloween is Spooky, But Is Your Small Business Ready For Something Really Scary?

Small Business and Natural Disasters

Prepare your small business for frightful, unexpected times ahead. Halloween is almost here, and you are probably preparing for Trick-or-Treaters, carving pumpkins and designing a costume for spooky parties and events at your office. This is a fun holiday, but how prepared is your small business for unexpected events that are truly scary? According to FEMA’s ReadyBusiness Hurricane Toolkit, the impact of a natural disaster can be huge on small businesses. Specifically, the report indicates …

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How Do You Create an Editorial Calendar for a Podcast?

Get organized and see better results! Do you plan the content for your website and marketing with topics, SEO, deadline dates and more via an editorial calendar? Well, if you have a podcast, it’s important to organize when and what you are going to talk about in the future. This helps provide unique messaging that accompanies your overall, sales goals and offers valuable information to your target market. Here are 3 Tips to Prepare for …

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Is Content Marketing Dead?

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis By Melanie Rembrandt of www.rembrandtwrites.com With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes to bring in sales, keep loyal customers, compete, and create a successful business. And today, …

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Chocolate Apples = No More Boring Fundraisers!

Are You Trying to Raise Funds with Boring Items? Caramel Apples to the Rescue! “Americans gave $358.38 billion in charitable donations in 2014, and this reflects a 7.1% increase from 2013,” according to stats posted at The National Philanthropic Trust. That means there is a lot of money out there for your fundraising campaign. It also means that there is a lot of competition to secure your piece of this big, charitable pie. With this …

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