How Do You Create an Editorial Calendar for a Podcast?

Get organized and see better results! Do you plan the content for your website and marketing with topics, SEO, deadline dates and more via an editorial calendar? Well, if you have a podcast, it’s important to organize when and what you are going to talk about in the future. This helps provide unique messaging that … Read more

3 Simple Small Business PR Ideas That Work

Public relations for small business owners on a budget You just noticed that your online reputation looks grim, and your competition is stealing your customers. You need some positive publicity and small business PR ideas that work… fast. With this in mind, here are some things you can do right away to help improve your … Read more

Jason Treu – Executive Coach

Jason is an executive coach focusing on maximizing your leadership potential and performance. His inside­ out process helps identify and dissolve your hidden blind spots so you can make rapid behavioral changes. He’s the best selling author of Social Wealth, how­ to­guide on building extraordinary business relationships. He’s a featured speaker at TEDxWilmington 2017, where … Read more

Why is Small Business PR Different?

Tips for Entrepreneurs to Stand Out on a Budget Is small business PR (public relations) different than regular public relations? As an entrepreneur, you want to get the word our about your business and build positive buzz. However, there are some key challenges you need to deal with that established businesses do not… 3 Reasons … Read more

The Four-Letter Word You Need for Small Business PR

It’s not what you think! As you try to contact the media for your small business PR efforts, several four-letter words probably come to mind. After all, you send out your press release and try to contact various reporters to give your pitch. Then, you just hear crickets. It’s enough to make you want to … Read more

Gordon Van Wechel Shares Online Marketing Innovations for Business

  Gordon Van Wechel joins me to talk about some late innovations for business marketing online. He’s the founder of The Alchemy Consulting Group in 2003. Build and sold three previous companies. Author of six books. Has worked with several international NGO’s developing micro-business programs in Central Asia, Africa, and the Middle East. thealchemyconsultinggroup.com