Does your small business do everything you ask of it?
For many running small businesses, it seems like there is always something that needs daily attention.
Whether it is an issue with a customer, an employee, getting more bang for your marketing and advertising dollars, the list can sometimes seem endless.
With that in mind, what kind of relationship do you have with mobile marketing in 2016?
If the answer is not much of one, change that moving forward, giving your brand the mobility it needs for success.
Consumers Opting for More Mobility
It should not come as a major surprise that more and more consumers want brands to offer them mobile marketing options as it relates to the company’s point of sale systems.
For many of today’s consumers, browsing and buying oftentimes means doing it on the run.
With that being the case, your small business needs to take a moment and make sure it is doing everything possible with mobile marketing and then some.
Look to see if you have the following covered:
- Promotions – First and foremost, what percent of your marketing outreach would you say is mobile? By promoting the fact your business accepts mobile payments, more customers can do transactions with you in a short and easier means. This opens the door for additional sales, not to mention better customer service relations. As more customers turn away from carrying their wallets or purses on them 24/7, providing the mobile payment option is one more convenience most are sure to appreciate. You can and should be marketing your mobile payment options through your website, emails, and of course social media. Assuming you have a blog be sure to place content on it that touts your mobile marketing initiatives. As for your email marketing campaigns, these should also highlight the steps you have taken moving forward with mobile marketing availability. Lastly, social media is a great venue to highlight your mobile aspirations. With your various accounts (Facebook, Twitter, Instagram etc.), make sure you let consumers know that mobile payments are an option when doing business with you. The nice thing about social media is it is available to you 24/7/365. Also be sure to engage with consumers regarding any questions and/or issues they might have regarding the mobile marketing process;
- Payments – When your small business opts to use a mobile payment service, the cash register numbers can add up quickly. In using such a service, you can accept a number of different payment forms, among which include MasterCard, Visa, Discover and more. Giving customers the ease and speed of doing business typically translates into happy customers, customers that will spend their fair share of money;
- Security – Consumers oftentimes fret over whether or not identity theft thieves can access their financial worlds. When it comes to mobile payments, providing as much protection as possible is a major priority for those pushing the mobile way of paying for goods and services. As a small business owner, make sure your customers feel safe and secure in using mobile payments. In doing so, demonstrate to them that mobile payments are a safe and better alternative to carrying large wads of cash or numerous credit cards in their possession;
- Rewards – No matter how a customer pays for his or her purchase, it is always important to show each and every one of them how important they are to you. In doing so, offering rewards programs (especially for mobile users) is a good idea. If you have specials currently going on, offering customers when they are in your shop or online browsing your goods and services can lead to more sales. With their permission of course, you can text valued customers when you have pending sales and other opportunities of savings available to them.
As mobile payments continue their upward climb, your mobile marketing efforts need to do the same.
Highlighting the flexibility and safety of using mobile payments for customer purchases will only help increase your sales numbers over time.
If you’ve been slow to the mobile marketing and payments portions of your brand up to now, put more mobility in your small business moving forward.
About the Author: Dave Thomas covers small business topics on the web.